Convert Oil Fields Into Productive Agriculture Land
Sustainable smiling expected, not guaranteed.
We believe all of these problems can be solved by remediating contaminants caused by petroleum production.
8 - 10M Tons of Methane Leaked Annually From Oil Wells
Soil Degradation Impacts At Least 10 - 20M Acres of Land per Year
Groundwater Contamination Affects 20-30% of US Aquifers
Oil Toxins Destroy Ecosystems, Harming Wildlife and Food Chains
Cleanup Liability Tops $30-50B, Hitting Taxpayers and Oil Firms
Idle Land Costs $50B+ per Year in Lost Ag / Housing / Business Value
Oil Companies Pay $10B+ per Year in Fines / Litigation for Oil Spills
Costs Could Hit $100B+ by 2030 Without Scalable Fixes
Air Quality is Destroyed by Volatile Compounds
10M+ People Exposed to Toxins Near Contaminated Sites
Soil Toxins Bioaccumulate in Food Chains and Water Runnof
Higher Rates of Cancer and Other Diseases Near Orphan Wells
Our team hosts challenges focused on rehabilitating land by removing contaminants that destroy human and planetary health.
Some of the contaminants we focus on removing include:
Heavy Metals
Hydrocarbons
Solvents
Radioactive Materials
Over a 12 month period, we host field trials with dozens of different technologies to identify and quantify the impact of different technologies.

Check Out How We are Creating a Suite of Tools to Restore Millions of Acres of Land

We see an opportunity to remediate millions of acres and make billions of dollars while saving the planet. Here are some of the metrics just for land in the United States:
50M - 100M Acres in Oil Fields
5M - 10M Acres in Brownfields
1M - 2M Acres Across 3,7M Orphan Wells
1M - 2M Acres From Old Gas Stations
25M Acres Under Federal Oil Leases
Our team is identifying the technologies that can help maximize the potential of earth's most abused land.
Since every acre of land is slightly different, the goal here is not to come up with a single solution for soil contamination remediation. We are focused on building a suite of resources to help scale our impact.
Reduce Costs By 50%+ (vs Traditional Meathods)
Leverage Government Grants to Fund Projects
Finance Equipment, Land, & Inputs With Bank Debt
Increase The Value of Land on Balance Sheet
Build Proprietary IP Competitors Will Need Longterm
Strategic PR & Marketing to Drive Visibility & Valuation


Our goal is to build a toolbelt to scale land remediation practices. This will include building a value proposition in:
Crop Science
Land Assessment
Processing Technologies
Carbon Credits
This IP can then be licensed to other competing companies that want to scale their impact in contamination removal.
As we assess different innovations, we are looking for 3 key metrics that define how impactful a technology is:
Increasing Soil Organic Carbon
Remediating Soil Contaminants
Acquiring Carbon Credits


Over a 12 month period, we will work alongside 50 startups to assess the efficacy of their technologies.
After collecting all the data, our goal is to crown 3 winners that will get Joint Development Agreements, press releases, advanced trials, and cash prizes.
Here's how it works:
50 Technologies Get Chosen
Each Technology Gets 50 Acres of Land for Testing
Each Technology Gets a $20,000 Budget
A challenge like this will cost $1M - $2M over a 12 month period. This is the foundation we will use to scale our impact in the $100B+ remediation market.
Once we complete a challenge, here is how we can expand our impact.
Puchase / Invest in Company / IP
Deploy capital into companies or technologies with certainty around internal success and scalability.
Trial Brownfields & Gas Stations
Create regenerative tourist attractions in high traffic areas (park benches, plants growing, vending machines, & murals).
Launch Venture Studio
Develop companies focused on specific topics (well plugging, farming, inputs, biomass processing, etc).
Buy Contaminated Fields for Close to $0
Take advantage of asymmetric land value by expanding total acreage from competitors looking to let go of land.
Scale or License Our Playbook
Monetize the IP gained by scaling internally or license to competitors looking to solve similar problems.
Quantify and Scale Land Appreciation
Make guaranteed money from the Challenge by modifying balance sheet and lending based on new land value.

In 2020, Jesse Henry founded Heartland, a materials company that manufactures natural fibers to reinforce plastic.
During this time, Jesse learned about the agriculture, chemicals, and manufacturing supply chains.
It was through this experience that Jesse saw the opportunity to help the largest oil companies become the largest agriculture producers.
Jesse started Industrial Garden to help oil companies find profitable ways to regenerate our planet.
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